Love love love the old-timey feel of the bottle. Makes me want to drink it while holding a parasol, sitting in an old school, all-steel car. From the font and the ridges in the glass, it's a fun package that makes me think of summertime in a different era.
It tastes like lemonade. I tasted no alcohol, but the alcohol percentage is pretty standard (5% alc./vol) for this type of drink. Very tasty.
Would I buy it again? Yes. Good taste, great packaging.